CLIENT
The Kellogg Company
Mark Baynes, VP of Mktg.
Kim Miller, Senior Dir. of Mktg.
Carolina Polo, Brand Manager
AGENCY
Sarah Townes, Account Supervisor
Michelle Rietschel, Assoicate Media Dir.
TS Elliott, VP - Creative Dir.
Peter Lohmeier, Assoicate Creative Dir.
John Sheehy, SVP Account Dir.
Rachel Winer, VP Account Dir.
Starcom MediaVest Group
SUMMARY
In an effort to reinvigorate the Froot Loops business, the "Stolen Colors" campaign took Toucan Sam and his colorful adventures to places they had never been before. For the first time ever, Toucan Sam had to overcome an evil villain -- the evil Dr. Peacock stole all of the colors from Toucan and Froot Loops with his diabolical color ray. The only way to get the color back was for kids to act immediately by cracking the code on specially marked packages of Froot Loops and toucansam.com. Toucan's color was restored, but he asked for kids help in choosing the new color for Froot Loops. Kids' engagement and participation in the "Stolen Colors" campaign produced business results that have exceeded all expectations.
