CLIENT
Universal Orlando Resort
Kurt Kostur, VP - Mktg. Communications
Marilyn Franck, SVP - Strategic Insights
Tom Williams, Chairman/CEO
Bob Gault, President/COO
Gretchen Hofmann, SVP - Mktg.
Wyman Roberts, EVP - CMO
AGENCY
John Davis, ACD/Art Dir.
Erin Daryabeigi, Account Supervisor
David Angelo, Chairman - Chief Creative Officer
Ruth Amir, Planning Dir.
Mike Braue, Account Dir.
Ben Purcell, ACD/Copywriter
SUMMARY
Waning interest in this key event was rekindled thanks to a scary character brought to life by the agency and featured in an even scarier ad campaign. The campaign was the first and only indication that this event was not the ìbeen there/done thatî event that people thought it was going to be. Attendance was up 64% vs. the previous year with no change in spending. Need we say more? Waning interest in this key event was rekindled thanks to a scary character brought to life by the agency and featured in an event scariers ad campaign. The campaign was the first and only indication that this event was not the "been there/done that" event that people thought it was going to be. Attendance was up 64% vs. the previous year with no change in spending. Need we say more?
