Johnson & Johnson

Andrea Alstrup, Corporate VP - Advertising
Owen Rankin, Exec. Dir.

Lowe and Partners *Lead Agency

Rita Senders, EVP - Creative Group Head Copywriter
Beth McConnell, EVP - Creative Group Head Art Dir.
Peter Leinroth, EVP - Worldwide Dir.
Joan Voltz, SVP - Account Dir.
Kirsten Miller, SVP - Group Head Strategic Planning
Andrew Langer, J&J Global Creative Dir. - Vice Chairman of Lowe Worldwide

Developing a corporate image campaign for Johnson & Johnson, a company that is consistently ranked the most trusted company in America, was no easy feat. To do so, Lowe focused on Johnson & Johnson's baby care heritage and created a campaign entitled "Having a Baby Changes Everything." An ode to the very real joys of being a parent, the campaign not only brought mothers and fathers to tears, it managed to strengthen the image of a brand whose reputation was already unparalleled.