CLIENT
Audi of America
Len Hunt, VP - Audi of America
Michael Lembke, Dir. of Mktg.
Doug Clark, Communications Manager
Mary Ann Wilson, Advertising Manager
AGENCY
David Baldwin, Exec. Creative Dir.
Jeremy Holden, Associate Dir. of Planning
Lee Newman, Group Account Dir.
Rod Brown, Management Supervisor
Bob Ranew, Group Creative Dir.
Christopher Wilson, Group Creative Dir.
SUMMARY
In order to get out of the shadows of BMW and Mercedes, Audi had to find a way to get noticed and position itself as the most innovative brand of luxury cars. We identified eight high-profile innovators who personify the Audi brand, including actor John Malkovich and musician k.d. lang. The eight innovators were the foundation of a program designed to put the spotlight on Audi by honoring innovative thinkers through gala events, 12-page magazine inserts, and a one-hour television program on A&E. The campaign helped position Audi as being the most innovative automotive company in the world.
