John Hickenlooper for Mayor

Sarah Kendall, Finance Dir.
Mike Dino, Campaign Chair
Hon. John Hickenlooper, Mayor of Denver
Paul Lhevine, Campaign Manager
Lindy Eichenbaum-Lent, Communications Dir.
Chris Gates, Chief Campaign Advisor

North Woods Advertising *Lead Agency

Martha Peck, Copywrtier/Launch
Suzette McKinnon, Art Dir./Launch
Bill Hillsman, Pres./Creative Dir./Copywrtier
Kathy Badger, Media Planner
Greta Bergstrom, Sr. Account Exec.
Monty Miranda, Dir./Incite Films

Despite running against many better-known and better-funded career politicians, JohnHickenlooper's election victory unexpectedly propelled a political novice, brewpub owner, and self-described "geeky white guy" into the Denver mayor's office by the widest margin in Denver mayoral election history. Hickenlooper's refreshing and critically lauded television campaign, coupled with strategic paid and earned media plans, enabled his campaign to overcome a crowded field of political veterans, raise over $2 million, and secure endorsements from all major Denver publications. The enormous success of Hickenlooper's TV spots enabled the campaign to exceed every goal it set, including fundraising , building support with the press, and persuading voters, running away with the May primary by a 20-point margin (43% to 23%), and ultimately winning the June runoff election 65% to 35%.