CLIENT
Apple Inc.
George Neill - Sr. Director, WW Mktg.
Pascal Cagni - VP & General Manager Europe
Catherine Lee - Marcom Director, Asia Pacific
Toshko Nakae - Marcom Manager, Japan
Sissie Twiggs - Sr. WW Advt. Manager
Tamara Whiteside - Sr. WW Advt. Manager
AGENCY
James Vincent - WW Managing Director
Susan Alinsangan - Sr. Art Director
Alex Moulle-Berteaux - European Acct. Director
Elena Hale - Global Planning Dir.
Duncan Milner - Creative Director
Koki Yamashita - Acct. Supervisor
SUMMARY
iPod was being touted as the device that would change the way we listen to music, yet the average consumer still assumed it was merely for celebrities or tech heads. Our objective was to create a campaign that celebrated the iconic status of iPod, but simultaneously invited all music lovers to the party. Ultimately opening up the brand to Mac and Windows users through a universal insight: iPod equaled freedom to listen to, move to and enjoy music in a new way. The campaign has found remarkable success. Today iPod is the universal icon of digital music and Apple has sold over 2 million iPods and counting.
