CNS,Inc.

Steve Peterson, Associate Mktg. Manager Breathe Right
Michelle Gedney, Mktg. Communications Manager
Marti Morfitt, Pres./CEO
Linda Kollofski, VP of Mktg.
Leah Stevenson, Dir. of Mktg. Services
Sharon Mallery, Dir. of Mktg. - Breathe Right

OLSON *Lead Agency

Kelly Smith, Art Dir.
Chris Henderson, Interactive Creative Dir.
Linda Heath, Account Supervisor
Bob Molhoek, Account Dir.
Hans Engebretson, Account Executive
Derek Bitter, Creative Supervisor - Writer

When consumers suffer from nasal congestion, they buy products they trust, and Breathe Right nasal strips are not one of them. Since most consumers consider Breathe Right strips to be a gimmick for professional athletes, we couldn't attack decongestant giants like Claritin or Vicks head on. Instead, we identified a segment the competition couldn't connect with, snorers. With a campaign that focused on the emotional benefits of reducing snoring, we were able to increase sales 17% over the same period the previous year. Most importantly, people are sending new testimonials everyday, telling us how they got "back in the sack" with their loved one.