Palace Sports and Entertainment

John Ciszewski, Executive VP of Sales
Dan Hauser, Executive VP of Corporate Mktg.
Tom Wilson, Pres./CEO
Stan Fracker, Sr. Producer
Craig Turnbull, VP of Brand Management
Marilyn Hauser, SVP

OLSON *Lead Agency

Derek Till, Art Dir.
Joel Dodson, Production Manager
Kathy Ross, Account Executive
Bob Molhoek, Account Dir.
Hans Engebretson, Account Executive
Tom Fugleberg, Associate Creative Dir.

With back-to-back 50-win seasons and Central Division championships, it looked as though the Detroit Pistons had all the momentum they needed for a championship run in 2003-2004. However, a series of puzzling off-season moves countered this momentum and caused fans to question the team's future. It was our job to reinvigorate the fans and get them back into their seats. We did just that. By building a campaign that focused on the fans and not the team, we were able to overcome the lingering skepticism. The Pistons beat their season ticket renewal goal by 17% and went on to lead the league in attendance, including 32 consecutive sell-outs.