CLIENT
Zebco Corporation
Jeff Pontius, Pres.
Bob Bagby, VP- Mktg.
John Kushnerick, Mktg. Services Manager
Jeff Moore, Quantum Brand Manager
AGENCY
Doug deGrood, Creative Dir.
Mark Razidlo, Account Dir.
Helen Lauen, Sr. Account Executive
Pete Winecke, Sr. Art Dir.
Jeff Schuller, Copywriter
Patty Jacobs, Media Supervisor
SUMMARY
Quantum had one chance to get it right with its new line of Performance tunes (PT) products. By focusing on the unique story of how these products came to be, they were able to differentiate themselves from market leader Shimano, as well as overcome lingering negative brand baggage. the PT launch earned Quantum a place in the high-end market, improved overall perceptions of the Quantum brand, increased key dealer channel distribution, and successfully entered Quantum into the lucrative saltwater market. The Quantum brand is now the healthiest it has been in its 20-year history.
