CLIENT
Procter & Gamble
Kirk Perry, General Manager
Andrew Meurer, Mktg. Dir.
Jose Rodriguez, Brand Manager
AGENCY
Merrie Harris, SVP- Management Dir.
Matt Luhks, Account Executive
Barbara Boyle, EVP Global Creative Dir.
Joseph Pompeo, SVP Creative Dir.
Madeleine Miller, SVP Global Planning Dir.
Carolyn Dateo, VP Strategic Planner
Frankel
SUMMARY
Pampers recognized an opportunity to help moms trust that there is a true training pant benefit for kids who have already started potty training and are "active trainers." In August, 2004, at the start of the Back-to-School season, Pampers began running advertising to drive awareness and trial of the newly launched Feel N Learn Advanced Trainers. The result: significant signs of success in the first month of launch, and a round of applause from moms for finally being given a real solution to help their kids "get it" so they'll finish potty training.
