CLIENT
Campbell Soup Company
Thomas Ross, Mktg. Manager- Soup at Hand
Rosanne Kim, Associate Mktg. Manager- Soup at Hand
Sean Connolly, VP- General Manager- Soup and Meal Consumption
Ian Smith, VP- US Soup- Adult Simple Meals
Paul Alexander, VP- Global Advertising
Tracy Brala, Sr. Mktg. Manager- Soup at Hand
AGENCY
Paul Reilly, SVP- Sr. Account Dir.
Jennifer Paul, Account Supervisor
Ed Maslow, SVP- Sr. Creative Dir.
Michael Fine, Creative Supervisor/Copywriter
Jim Cancelliere, Creative Supervisor/Art Dir.
Tom Sebok, EVP- Managing Dir.
SUMMARY
Campbell's Soup at Hand offers busy/working women a warm, delicious and convenient lunch or snack in just minutes. This is particularly important, as there is an overwhelming set of convenient food choices, yet none are satisfying or fill you up. Campbell's Soup at Hand created news, expanded trial and repeat purchase in an incredibly competitive "simple meal" category.
