Campbell Soup Company

Ian Smith, VP- Adult Simple Meals
Ed Carolan, Business Dir.- All Family Eating
Ted Riedel, Brand Mgr.
Daria Nawrocki, Associate Brand Mgr.
Jessica Paul, Associate Brand Mgr.
Andrea Mulligan, Senior Mgr.- Consumer & Customer Insights

Young & Rubicam *Lead Agency

Shelley Diamond, Managing Partner
James Caporimo, Sr. Partner- Executive Creative Dir.
Stephen Hersh, Partner- Creative Dir.
Eric Glickman, Partner- Creative Dir.
Tara Lee Fray, Brand Planning Dir.
Davied Straub, Account Executive

Coyne Public Relations

By driving awareness and challenging negative category taste perceptions, this campaign led to Campbell's Chunky Chili surpassing launch- year objectives by a significant margin. Chunky Chili stole share from longstanding competitors Hormel and Stagg and exceeded new entrant Bush's first year sales while significantly contributing to both incremental Chunky franchise growth and overall growth of the chili category.