CLIENT
Unilever
Sylvia Lagnado, Senior VP Global Dove Brand
Fernando Acosta, VP Dove Global Development
Philippe Harousseau, Mktg. Dir. Dove Masterbrand
Pattie Wakeling, Sr. Brand Mgr.- Dove Masterbrand
Anthony Cirone, Brand Development- Brand Dir. Dove Body Care
Chad Marquardt, Brand Mktg. Mgr.- Dove Body Care
AGENCY
Maureen Shirreff, Creative Dir.
Gabe Usadel, Art Dir.
Purvin Darbary, Art Dir.
Christine Montaquila, Copywriter
Caroline Frangos, Management Supervisor
Suan Feddersen, Account Supervisor
SUMMARY
After 50 years of steady growth, Dove decided to enter the beauty category with a wider range of beauty products. It took this opportunity to update its image radically. This new direction was called "The Campaign for Real Beauty." By challenging conventional beauty stereotypes, this work generated dramatic sales increases across the brand as well as a successful entry into hand and body lotions. It has generated a huge amount of media coverage, more than 650 million impressions.
