CLIENT
Unilever
Amanda Sourry, VP of Mktg.
Lori Zoppel, Senior Brand Mgr.
Dan Paul-Heskins, Dir. Consumer & Mktg. Insights
Debbie Weiss-Clark, Consumer Insights Learning Mgr.
AGENCY
Linda Luca, EVP- Group Managing Dir.
Devika Bulchandani, SVP- Group Dir. Strategic Planning
Tara Cosentino, VP- Management Supervisor
Nina DiSesa, Chief Creative Officer
David Levy, Art Dir.
Jordan Carlos, Copywriter
Universal McCann
SUMMARY
Up against well-established frozen food brands with great credentials, Bertolli set a goal in launching into this category of carving out a space that would raise the bar on quality and taste. The advertising was designed to move Bertolli, known primarily as a brand of olive oil, from the bottle to the freezer. Just a few months after their national launch, Bertolli frozen dinners surpassed their sales goals to become the No. 1 brand in the segment. The TV commercial scored in the top 15% of all U.S. launch ads tested, according to Millward Brown.
