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Klondike Bar
What would you do for a Klondike Bar?

RAN IN: United States

CLIENT
Unlilever

Dan Hammer, VP of Mktg.
Julio Del Cioppo, Dir. of Klondike
Shari Antonissen, Brand Mgr.
Eric Walsh, President of Unilever NA Ice Cream

AGENCY
Campbell Mithun *Lead Agency

Rick Gibson, EVP - Executive Creative Dir.
Craig Miller, SVP - Executive Creative Dir.
Shari Fineman, VP - Assoc Creative Dir. - Writer
Kitty Thorne, VP - Assoc Creative Dir. -AD
Don Kvam, EVP - Group Management Supervisor
Talis Lin, Account Executive
Nick Richman, VP - Assoc Dir. of Account Planning
Jonathan Hoffman, President - Chief Creative Officer
Tom Sann, Producer


Mindshare


SUMMARY

Everyday people do the little things in life that surprise and delight those around them. They deserve THE big, satisfying everyday reward. They deserve the amazing taste of a Klondike bar. The objective was to revitalize the old campaign by moving away from focusing on celebrities and their quirky behavior, but to position Klondike as an everyday reward for everyday people. What would YOU do for a Klondike Bar?

CASE VIDEO


Language: English