The Coca-Cola Company

Rafael Acevedo, Brand Mgr.
Pete Callaro, Dir. of Advertising
Pio Schunker, Senior VP of Advertising
Rachel Gaethers, Advertising Mgr. II
Mary Herrera, Brand Dir.

Mother *Lead Agency

Rob Thorsen, Strategist
Andrew Deitchman, Partner - Strategist
Allon Tatarka, Copywriter
Rob Baird, Art Dir.
Linus Karlsson, Partner - Creative Dir.

Creative Presence Partners

Vince Thompson, President
Jennifer Birkel, Account Executive

Starcom Mediavest Group

Jamilah Elder, Associate Media Dir.
Kerri Levine, Assistant Media Dir.
Scott Gedney, Media Planner
Erica Rosengart, VP - Group Dir.

Big Spaceship

Dan Federman, Co-founder/COO
Matthew Lipson, Dir. of Strategy

Fast Horse, Inc.

Scott Broberg, VP
Jorg Pierach, President

Full Throttle is out to become the leading energy drink for hard working guys who need energy most. In the last year the brand launched it's first national campaign to put the competition on warning and let guys know Full Throttle, like them, is truly a force to be reckoned with. As a result the brand now has nearly 80% awareness, 40% trial amongst the target and is growing at 70% over last year.