Cingular Wireless

Marc Lefar, CMO
Daryl Evans, VP - Advertising & Mktg. Communications
Vance Overbey, Executive Dir. - Advertising
Chad Harris, Dir. B2B - Segments
Judy Cavalieri, VP - Alternate Payment Products
Maria Simpson, Executive Dir. - Mktg. Communications
Michele Myles, Senior Ad Mgr. - Segments

BBDO *Lead Agency

Mike Teasdale, EVP - Executive Planning Dir.
Susan Credle, EVP - Executive Creative Dir.
Rich Wakefield, EVP - Executive Creative Dir./AD
Doug Walker, EVP - Management Dir.
Debra von Kutzleben, SVP - Group Account Dir.
Jonathan Lum, SVP - Senior Planner
Amber Askins, Management Supervisor
Natalie Jamison, Account Supervisor
JoAnn Sciarrino, EVP - Research and Consulting Services
David Locascio, VP - Group Creative Dir.
Mark Wegwerth, VP - Creative Dir.
Christopher Cole, VP - Creative Dir.
Nicole Lundy, VP - Senior Producer

In the powder keg of Parent/Teen relations, cell phones have become a modern day flashpoint. This paper shows how Cingular GoPhone sales exploded after it was positioned as the way to defuse Parent/Teen tension.