CLIENT
Oasys Mobile
Aaron Sheedy, VP Online Services
Felicia Ramsey, Dir. of Mktg.
AGENCY
Rod Brown, Management Supervisor
Lee Maschmeyer, Account Planner
Jason Musante, Associate Creative Dir.
Matt Fischvogt, Associate Creative Dir.
Justin Smith, Art Dir.
Dave Cook, Group Creative Dir.
Christina Yarborough, Account Executive
Julie Greenhouse, Media Supervisor
Tom Hickey, Media Dir.
Cathy Wilson, Broadcast Producer
Amy Harris, Print Producer
Tonya Martin, Project Mgr.
SUMMARY
The ring tone industry is laden with price-value discrepancies, quality concerns and consumers who show a general distrust for the companies involved. So how do you pit a little-known ring tone company against the giant Telco carriers and win over an apprehensive audience - in 12 weeks and while being outspent 200 to 1? The 'Pherotones' campaign for Oasys Mobile used pseudoscience, sexual attraction and a Danish doctor to create a viral phenomenon that generated over six million PR impressions and led to a 90% increase in sales. All with only $100,000.
