CLIENT
McNeil Consumer Healthcare
Trisha Smith , Mktg. Mgr. - Tylenol Sleep Brands
AGENCY
Mike DePirro, Group Creative Dir.
Lisa Garrone, Group Creative Dir.
Chris Chao, Art Dir.
Betsy Mansfield, Copywriter
Anthony Alvarez, Art Dir.
Lea Platz, Copywriter
Guy Williams , Producer
Alan Snitow, VP Account Planner
Mary Kelly, Account Planner
Victor Kimble , SVP - Group Account Dir.
Theresa Renaud, SVP - Group Account Dir.
Marlena Connor, Account Dir.
Lauren Frazza , SVP - Group Account Dir.
Universal McCann
SUMMARY
In the past year, Tylenol PM has been threatened by an onslaught of new prescription sleep aids as well as the launch of Advil PM. Despite projections that the business would take a 12% hit in sales as a result, the two complimentary Tylenol PM campaigns that launched in 2006 not only effectively defended the business - but actually grew it over the year prior when Advil PM was not even on the market. By leveraging the brand's core safety heritage, Tylenol PM was able to raise the bar for safe sleep.
