CLIENT
Milk Processor Education Program
Kurt Graetzer, CEO - Milk Processor Education Program
Tom Nagle, SVP - Milk Processor Education Program
Victor Zaborsky, Sr. Mgr. - Mktg. & Communciation - Milk Processors Education Program
AGENCY
Sal Taibi, President
Jonathan Lange, SVP - Account Dir.
Laura Fisk, Senior Strategic Planner
Bernie Hogya, EVP - Group Creative Dir.
Eddie Van Bloem, EVP - Group Creative Dir.
Holly Zierk, SVP - Media Dir.
SUMMARY
As adults, people drink less than half the milk they did as a kid. We found that women in particular stop drinking milk because it's fattening. After years of declining milk sales, MilkPEP was given news that helped find a way to start consumers drinking milk again - the natural ingredients in milk help towards weight loss. We positioned milk as the secret ingredient to success and inspired women across the country to incorporate milk back into their diets and create the largest percent volume increase since the milk program began.
