United States Marine Corps

Brigadier General Richard Tryon, Commanding General - MCRC
Lieutenant Colonel Mike Zeliff, Assistant Chief of Staff - MCRC
Dan Weidensaul, Deputy Assistant Chief of Staff - MCRC
Captain Jan zurLippe, Paid Media Officer
Captain Chris Luciano, Advertising Officer
Vince Bradley, Recruiter Support Mgr.
Captain Kathryn Diaz, Lead Generation Officer
GySgt Charles Wolf, Graphic Specialist

JWT *Lead Agency

Jay Cronin, Managing Dir.
Tony Accurso, Co-President
Carl Warner, Co-President
Alan Whitley, Group Creative Dir.
Randy Shepard, Dir. of Strategic Planning
Marshall Lauck, Account Dir.
Stephanie Moore, Account Supervisor

Mindshare

Steve Harding, Group Planning Dir.

UniWorld Group

Herman Moralez, Management Dir.
Kelly Rodman, Account Dir.

RMG Connect

Tobei Arai, Account Dir.
James Clifton, Dir. of Client Services

Military recruitment has arrived at its most competitive and challenging landscape since the instatement of the All-Volunteer Force in 1974. Compounding political, social, and economical variables have worked only to the detriment of military enlistment goals. In order to recruit enough Marines to sustain Congress' expected level of readiness, the Marine Corps had to surpass the other service branches and establish the highest brand relevance among the youth audience from both a generational and diversity perspective. Due to their successful integrated marketing efforts, the Marine Corps made their recruitment goals.