AGENCY
Goodby, Silverstein & Partners *Lead Agency
Jeff Goodby, Co-Chairman/Creative Dir.
Feh Tarty, Art Dir.
Pat McKay, Copywriter
Cyndi Yee, Planning Dir.
Will McGinness, Creative Dir.
Alex Lind, Broadcast Producer
Mike Geiger, Dir. of Interactive Production
Ronny Northrup, Copywriter
Paul Charney, Copywriter
Nat Lawlor, Junior Writer
Asya Soloian, Junior Art Dir.
Rob Perkins, Filmmaker - Editor & Producer
Martha Jurzynski, Account Dir.
Debbie Lee, Assistant Account Mgr.
Robert Riccardi, Partner - Dir. of Account Management
SUMMARY
After 13 years of 'gotmilk?' deprivation narratives, the long established campaign took a new turn, creating new news not only for the product that everybody thought they already knew all about. In 2005 'got milk?' went beyond the horrors of being out, recaptured relevance and began to reengineer the benefits of milk to reintroduce itself all over again - not just as a 'good for you' staple but as a new, natural wonder tonic that was truly out of this world.
