Georgia Pacific

Rob Lorys, VP Mktg. Services
Steven Sage, VP Mktg./Towel/Napkin
Derek Schwendinger, Associate Mgr.
Binoti Parmar, Associate Mgr.
Dan Dooley, Senior Mgr. CRM/eMktg.

Fallon Worldwide *Lead Agency

Roger Camp, Group Creative Dir.
Brian DiLorenzo, Dir. of Broadcast
Lachlan Badenoch, Group Planning Dir.
Eric Frost, Interactive Creative Dir.
Chris Lawrence, Group Account Dir.
Kris Wixom, Art Dir.
Alisa Wixom, Copywriter
Sarah Tollefson, Account Supervisor
Katie Cook, Assistant Planner

Edelman PR

Julie Safer, VP
Jennifer Babbit, Account Supervisor

Critical Mass

James Dianto , Account Dir.

Aspen Marketing

Lois Marks, SVP - Management Supervisor
Jo Sottosanti , VP - Account Supervisor

Zenith Media

Shelly Gayford , VP - Communications Planning

Paper towels and Hollywood? Conventional thinking would have you believe that the two simply don't mix - especially in a low-involvement and highly commoditized category such as paper towels. But challenging existing category conventions and engaging consumers on a deeper level is exactly what Brawny and Fallon set out to do with Brawny Academy, an online reality series created to help women by helping their men become better, more proactive, more compassionate husbands.