CLIENT
NASDAQ
John Jacobs, EVP - CMO
Kate Stonehouse, VP - Mktg.
Christine Lynn, Dir. Brand Advertising
Mark Dillingham, Interim Mktg. Mgr.
AGENCY
Denis Budniewski, Group Account Dir.
David Baldwin, Executive Creative Dir.
Walker Teele, Management Supervisor
Katie Beaudin, Account Supervisor
Jeremy Holden, Dir. of Account Planning
Liz Paradise, Group Creative Dir.
Mark Oakley, Associate Creative Dir.
John Guynn, Copywriter
Toni Ingle, Broadcast Producer
Ellen Cabacungan, Account Planner
Amy Baker, Media Supervisor
Tom Hickey, Media Dir.
Doug Holroyd, Dir. of Connection Planning
Lauren Polinsky, Print Producer
Holly Lipson, Project Mgr.
SUMMARY
It seemed that as quickly as NASDAQ's growth fueled the dot-boom, NASDAQ became the poster child for the dot-bust. By the time this campaign launched, public companies had lost more than half their value. And as a result, stock markets had lost substantial credibility. In perhaps one of the most signigicant brand transformations of all time, NASDAQ is back stronger than ever. Today it is perceived as the industry innovator and the better performing stock market for companies and investors alike.
