Kraft Foods, Inc.

Nick Shepherd - VP, Global Brands
Marjorie Castillo - Mktg. Manager, Mexico
Christopher Miles - Director, Advt.
Paul Rhodes - Mktg. Manager, Australia
Anne Marie Splitstone - Director, Mktg., US
Jan Strubel - Mktg. Manager, Philadelphia, Northern Europe

JWT *Lead Agency

Bob Boxer - Global Planning Partner
Jocelyn Horsfall - Global Planning Director
Ros King - Global Business Director
Jaspar Shelbourne - Global Creative Director

The Philadelphia Heavenly Angel campaign has been running in a number of countries for several years. It has embodied the 'Best of Global, Best of Local' philosophy, by providing a powerful and distinctive global brand platform, with the flexibility to be tailored to local cultural and marketing requirements. Here the challenge was to improve on Heaven, and reinvigorate the campaign to take it forward into the 21st century. The new look Heaven, with young, dynamic angels, has succeeded in meeting the objective of giving new impetus to the Philadelphia brand - whether delivering growth in a very mature market, adding volume through new usage opportunities, or launching a completely new line to generate incremental sales. Heaven just got a little better.