ConAgra Foods

Tom Bartley, Dir. of Mktg.
Paula Ford, Brand Mgr.
Robin Reeves, Integrated Mktg. Mgr.
, Adam Kmiec
Interactive Mktg.

oneseven *Lead Agency

Leslie Goldman, Creative Dir.--Writer
Enza Mullen, Creative Dir.-- Art Dir.
Ann Morton, Group Account Dir.
Sherri Levy, Producer
Dave Maly, Creative Dir.

Bridge Worldwide

Jodi Schmidtgoesling, Associate Account Dir.
Randy Limes, Account Executive

Mediacom

Claire Lee, Media

Beyond Interactive

Michael Winter, Media

In a world of increasing demand for purer, more organic foods, hot dogs were losing their luster. All because of an (erroneous) consumer perception that hot dogs are made with 'mystery meat'. Hebrew National, a regional kosher brand, saw an opportunity to expand the brand's appeal to a broader audience by reassuring moms that Hebrew National kosher franks meet, even exceed, their standards for better eating. The story was quite simple: Only the best cuts of meat from the best parts of the cow--No Ifs, Ands or Butts. A simple message that would be brought to life in an exciting and breakthrough way to not only drive business, but completely reshape brand-- and category--perceptions.