CLIENT
Goodyear Tire & Rubber Company
Marty Kozar - Director, Mktg. Services
Joseph Viselli - Director, Goodyear Brand
AGENCY
Craig Markus - EVP, Executive Creative Direc
Kevin Scher - EVP, Group Managing Director
Tim Dillingham - SVP, Sr. Creative Director
Greg Lotus - VP, Sr. Producer
Melissa Schwartz - VP, Strategic Planner
Hitchcock, Fleming & Associates
Keith Busch - VP, Client Services, Business Development
Maggie Harris - Team Leader, Acct. Supervisor
Coyne Public Relations
Wunderman
MPG
Al Samuelian - VP, Acct. Director
SUMMARY
In 2006, Goodyear found itself in a vice-like grip with unheralded pressures coming from much more aggressive competitors, the emergence of powerful Asian brands, and a labor stoppage that cut production of their tires. Goodyear fought back by re-introducing their iconic blimp, along with two lovable pilots that explained how Goodyear innovations helped to get drivers where they're going. Stated simply, Goodyear helped people "Get there!" The launch of the campaign in February 2007 resulted in immediate increase in market share whose growth doubles that of the industry.
