Procter & Gamble

Bruce Katsman - Assoc. Managing Director
Heather Burgess - Brand Manager
Ami Desai - Asst. Brand Manager
Khalid Smith - Brand Manager

Grey Worldwide *Lead Agency

Alice Ericsson - President, Creative, Copywriter
Gloria Appel - EVP, Group Director
Robin Beattie - Creative Supervisor, Copywriter
Sarah Hempstead - Acct. Supervisor
Audie Umali - SVP, Creative Director

IMC2

Marina Maher Communications

Alliance

Starcom MediaVest Group

Karen Slynarczyk - SVP, Connections Director

Driven by the visionary makeup artistry of Pat McGrath, the Max Factor ad campaign owns a territory previously uninhabited by mass brands. Pat and sought-after fashion photographers infuse every image with insider expertise and industry renown. Distinguished foremost by its dramatic visual presence, a voice-with-attitude approach to copy, and the use of couture styling to tell an aspirational story, the campaign as a whole has bolstered and evolved Max Factor's equity of superior makeup artistry while giving the beauty consumer access to the stellar talents of Pat McGrath.