AGENCY
Goodby, Silverstein & Partners *Lead Agency
Jeff Goodby, Creative Dir.
Will McGinness, Art Dir.
Ronny Northrop, Copywriter
Steve Dildarian, Copywriter
Will Elliott, Copywriter
Frank Aldorf, Art Dir.
James Horner, Producer
Tod Puckett, Producer
Tanin Blumberg, Acct. Dir.
Matt Herrmann, Brand Strategist
SUMMARY
The Rolling Rock "Ron Stablehorn" campaign proves that really, really bad advertising can be very, very effective. Rolling Rock was losing loyal drinkers because of a controversy stemming from the purchase of the brand by Anheuser-Busch. The agency was able to change the conversation by blunting the real controversy with a fake one. An integrated campaign surrounding a fictitious marketing director, Ron Stablehorn, and his dramatic errors of judgment ultimately proved to consumers that Rolling Rock is a great beer that will always triumph over the worst of corporate marketing.
