AGENCY
Lee Clow, CCO
James Vincent, Pres.
Elena Hale, Exec. Dir.-Strategy
Eric Starr, Sr. Acct. Planner
Duncan Milner, Exec. Creative Dir.
Eric Grunbaum, Exec. Creative Dir.
Jason Sperling, Creative Dir.-Copywriter
Chuck Monn, Assoc. Creative Dir.-Art Dir.
Meghann Haven, Acct. Super.
OMD
Amy Stettler, Global Acct. Dir.
SUMMARY
With this campaign running strong across TV networks for two years, the challenge was expanding its impact by taking it online. How do you take a brand that is defined by being simple, human and intuitive into an online environment that is anything but? The medium had to change, not the brand. So, the brand partnered with Web sites like The New York Times to redesign its home pages around Apple ads for 100% share-of-voice. With engagement and click-through rates far beyond industry standards, the online campaign exceeded expectations, and more importantly, found a way to be Apple online.
