CLIENT
Allstate Insurance Company
Lisa Cochrane, Vice President - Inegrated Marketing Communications
Nancy Abraham, Assistant Vice President - Integrated Marketing Communications
Nancy Ryan, Media Director - Integrated Marketing Communications
Jennifer Egeland, Director - Integrated Marketing Communications
AGENCY
Charley WIckman, EVP, Executive Director
Jeanie Caggiano, EVP, Executive Creative Director
Mikal Pittman, VP, Creative Director
Kevin Zier, VP, Creative Director
Susan Stefaniak, SVP, Account Director
Mike Siska, SVP, Planning Director
Starcom MediaVest Group
SUMMARY
In the Fall of 2008, people began to retrench and reconsider how they spent their hard-earned money. Every line item on people's monthly budget -- including insurance -- was up for review. Finding ways to be frugal became both necessary and fashionable. How does Allstate, a brand that is perceived to be expensive in a commodity category, not only shift those perceptions, but also grow their business in the face of total financial uncertainty? Take action. Help people in real ways. Put them, In Good Hands.
