CLIENT
Phillips Distilling Company
Dean Phillips, President & CEO
Amber Hancock, Marketing Manager
AGENCY
Tom Fugleberg, Executive Creative Director
Chris Henderson, Group Creative Director
Derek Bitter, Creative Director
Jeff Berg, Creative Director
Kevin DiLorenzo, President
Mark Bubula, Strategy Group Director, VP
Steve Knapp, Media Director, VP
Rebecca Herbst, Associate Account Director Public Relations
SUMMARY
Phillips Distilling literally invented flavored vodka in the 1950s. Unfortunately, the only people still drinking Phillips' flavored vodka 60 years later were also born in the 1950s. Enter UV: our ultra-hip, ultra-violet re-invention of this dusty spirit; and a glowing example of what happens when you get into the hands (and down the throats) of 21-30 year old trendsetters. You create a movement that helps your product outshine the me-too offerings from some of the world?s highest-profile marketers, and the first international brand in your company's nearly 100 year history.