JetBlue Airways

Marty St. George - SVP, Mktg.
Kirstin Frazell - Advt. Manager
Patty Johnson - Advt. Coord.
Fiona Morrisson - Director, Mktg.

JWT *Lead Agency

Wayne Best - Executive Creative Director
Kristina Lenz - Business Director
Matt MacDonald - Creative Director
Courtney Miller - Acct. Manager
Jessica Navas - Planning Director
Chris Plehal - Copywriter

MediaCom/MediaCom Interactive

Early 2009: as the economy plunged, greedy bankers and business chiefs monopolized the news with their fiscal irresponsibility. One particular executive perk became a symbol of excess: the private jet. When corporate America was forced to wean itself off the perks of private jets and First Class travel, America cheered. In this challenging environment, many advertisers were stepping back or proceeding with caution, but as the airline brand known for being 'of the people, for the people and by the people', we knew this was JetBlue's moment to soar.