CLIENT
46664 Ltd
Tim Massey, 46664 International Director
Gary Wilson, 46664 Manager
AGENCY
Peter McGuinness, Chairman, CEO
Marty Orzio, Chief Creative Officer
Lyle Tick, Managing Partner, Director of Account Leadership
Sadie Marcello, Managing Partner, Group Account Director
Alan Snitow, Group Strategist
Ariele Jerome, Art Director
John Heath, Executive Planning Director
Carat
Rubenstein
CORE Industries
Corey Szopinski, Principal
SUMMARY
Taking inspiration from Nelson Mandela, the most powerful icon against social injustice, we set out on an effort to create a self-sustaining and self-fulfilling movement of people globally that would carry on his vision for a better world. Faced with multiple barriers including limited time and budget, we orchestrated Mandela Day: a celebration of one individual's ability to make an impact. In just six weeks, we saw an outstanding response and incredible results, helping us to lay the foundation for a long-term mission and invoke change across the globe.
