CLIENT
The Clorox Company
Suzanne Sengelmann, VP of Marketing
Mary O'Connell, Director, Interactive
Drew McGowan, Senior Group Manager of PR
AGENCY
Lisa Bennett, Chief Creative Officer
Stacey Grier, Chief Strategic Officer
Vicki Sanders, Group Creative Director
Mark Lewis, Planning Director
Mike Andrews, Group Creative Director
Susan Peters, Executive Vice President
Elaine Canevaro, Senior Vice President
OMD
SUMMARY
If laid end to end, the amount of disposable plastic water bottles Americans use each year would travel from the Earth to the Moon and back 10 times. The absurd amount of energy we waste using those bottles totals more than $1 billion in plastic. That's enough to power 190,000 homes or the equivalent of 912 million gallons of oil. Practical sustainability was on the rise. And seeing that, 1 Brita filter = 300 bottles of bottled water, drinking Brita instead of bottled water was clearly the responsible choice.
