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Ford
Drive One 4 UR School

RAN IN: United States

CLIENT
Ford Motor Company

Connie Fontaine, Brand Content and Alliances Manager
Kimberly McInerney, Primary Brand Events & Alliances Manager

AGENCY
Team Detroit Inc. *Lead Agency

Curt Jaksen, SVP, Group Account Director
Kerry Doyle, SVP, Account Director
Quan Martin, VP, Management Supervisor
Kristyn Sobier, Account Supervisor
Randy Ortiz, Account Executive
Jessica Thomey, Assistant Account Executive
Samantha Sharp, Assistant Account Executive


The Park


Exposure Marketing


Budco


SUMMARY

Ford Motor Company was looking for a creative way to get people who normally wouldn't set foot in a dealership to test-drive its vehicles. In response, Team Detroit created Drive One 4 UR School - a program that would take the test-drive out of the showroom, bring it to the dealership and do so in a meaningful way. The result was over 40,000 test drives across America, a significant lift in consumers' perception of Ford and the highest buy rate of any Ford or Lincoln Mercury test drive program.

CASE STUDY

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CASE VIDEO


Hero Medium: Events

Type: Business to Consumer

Classification: Local,Regional

Language: English