Frito-Lay North America

Gannon Jones, VP, Frito-Lay Portfolio Marketing
Becky Frankiewicz, VP, Women's Portfolio
Julie Saliba, Director, Women's Portfolio
Marissa Jarratt, Brand Manager, Women's Portfolio
Cindy Dyer, Manager, Strategy & Insights

Juniper Park *Lead Agency

Jill Nykoliation, Managing Partner, Juniper Park
Terry Drummond, Partner, Executive Creative Director, Juniper Park
Alan Madill, Partner, Executive Creative Director, Juniper Park
Barry Quinn, Partner, Executive Creative Director, Juniper Park
Agatha Wronecka, Group Account Director, Juniper Park

OMD

TMA

With research showing women increasingly avoiding the chip aisle, Frito-Lay set out to reconnect with female consumers. The web-based 'Only In A Woman's World' comedy series engaged consumers beyond traditional advertising delivering content that embraced the quirks and idiosyncrasies that truly make women who they are. This series forged new tight-knit relationships with female consumers that have them reconsidering Frito-Lay products altogether.