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United States Postal Service
A Simpler Way to Ship Campaign

RAN IN: United States

CLIENT
United States Postal Service

Robert Bernstock, President, Shipping and Mailing Services
Joyce Carrier, Manager, Media Planning & Advertising
Gary Reblin, VP, Expedited Shipping
Greg Whiteman, Manager, Market Research

AGENCY
Campbell-Ewald *Lead Agency

Mark Bellissimo, President, Managing Director
Greg Seraydarian, SVP, Group Management Supervisor
Dave Lockwood, EVP, Director Solutions Planning
Jim Gorman, EVP, Creative Director
Marcia Levenson, SVP, Creative Director
Kevin Pietsch, SVP, Group Media Director


SUMMARY

The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its 'simpler way to ship' campaign demonstrated there was an easier, more economical way to ship with Priority Mail Flat Rate Boxes. Using the iconic letter carrier to teach business shippers, 'If it fits, it ships for a low Flat Rate,' the Postal Service was able to exceed volume and revenue goals by more than seven times the campaign objective in just 90 days.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Type: Business-to-Business

Classification: National

Language: English