CLIENT
American Express Company
Marcy Shinder, VP, Brand Marketing & Strategy
Jason Rudman, Director, OPEN Forum Strategy & Planning
Jeff Klainberg, Senior Manager, Brand Marketing & Strategy
Brian Lenhart, Manager, Brand Marketing & Strategy
Deborah Curtis, VP, Advertising
Mark Bisard, Counsel
AGENCY
Jeff Benjamin, VP Interactive Executive Creative Director
Matt Walsh, VP Experience Director
Tiffany Kosel, VP Creative Director
Federated Media Publishing
James Gross, VP Ad Products and Sales
Mindshare
Ogilvy & Mather
Digitas
SUMMARY
As the division of American Express exclusively dedicated to the success of small businesses, OPEN? has been serving businesses for over 20 years. But in these challenging times, we reached beyond our core Card business to assure business owners: 'we're here to help'. Inspired by the power of the entrepreneurial spirit and business owners' desire to learn, connect, and expand, we transformed and re-launched our proprietary website OPENForum.com to create a powerful online community of premium content, networking opportunities, and marketing exposure to help business owners thrive.
