CLIENT
United States Army, Manpower and Reserve Affairs
Michael J. Sullivan, Deputy Assistant for Marketing and Recruiting
John Myers, Deputy Director, G7
AGENCY
Lisa Nocella, Director of Total Communications, U.S. Army
George Dewey, EVP, Executive Creative Director
David Waraksa, VP, Senior Art Director
Michael Jacobs, SVP, Executive Producer
Universal McCann
Gary Barsky, SVP, Managing Director
Mike Racic, SVP, NY Director of Digital Communications
Weber Shandwick
Jerrod Resweber, Vice President
Momentum Worldwide
Tanya Kesmodel, VP Director, Business Leadership
SUMMARY
The Army's mission: enlist 70,000 people in the Active Army, despite the challenge of being at the forefront of the persistent conflict in the Middle East and being the least aspirational branch of the military. The 'Strength Like No Other' campaign played an integral role in expanding preconceived notions of being a Soldier, engaging potential prospects and providing venues by which qualified, informed, interested prospects could raise their hands and speak to a Recruiter- allowing the Army to exceed mission and quality goals for the year.
