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Frito-Lay
Only in a Woman's World

RAN IN: United States

CLIENT
Frito-Lay, Inc.

Kristen Colonna, Group Account Director
Becky Frankiewicz, VP Portfolio Marketing
Gannon Jones, Vice President
Julie Saliba, Senior Brand Manager

AGENCY
OMD *Lead Agency

Erin Matts, Chief Digital Officer
Kristin Wesolowski, Strategy Supervisor
Meryl Haslach, Group Director of Strategy


Juniper Park *Lead Agency

Agatha Wronecka, Group Account Director
Francine Li, Account Supervisor


OMD


Ketchum

Julie Schumacher Ciardiello, Senior Vice President, Director of Food & Well-Connected


SUMMARY

Our target has a love-hate relationship with food and we had the opportunity to show her guiltless indulgence options, made just for her. Marrying the consumer insight that relationships are critical to easing conflicts as well as social and media behavior, we developed a portfolio-level campaign to support Frito Lay's Baked! Smartfood, Flat Earth and 100 Calorie Pack brands. We created, "The Only in a Woman's World" web series and communicated with her through blog integrations, editorial partnerships, dedicated emails, brand pages on social media sites and our hub www.onlyinawomansworld.com

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Type: Business to Consumer

Classification: National

Language: English