The Field Museum

Laura Sadler, Senior VP, Museum Enterprises
Rachel Pomberg, Advertising & Marketing Partnerships Director
Megan Gaare, Marketing & Museum Enterprises Coordinator

DDB Chicago *Lead Agency

Diane Ruggie, SVP, Group Creative Director
Susan Lulich, SVP, Account Director
Michelle Schaefer, VP, Strategy Director
Sally Weingartner, VP, Creative Director
Katie Koehler-Reed, Print Producer
Melanie Sawyer, Copywriter
Laurie Kief, Account Supervisor

OMD *Lead Agency

When first unveiled by The Field Museum, Sue, the most complete T-Rex ever found, was a worldwide phenomenon. But a decade and 16 million visitors later, she'd gone from "must see",to "has been". The challenge? Convince people to come see her again on her 10th Anniversary. The solution? Present Sue, not as a collection of bones, but a living, breathing dinosaur. The campaign declared that Sue had fled the museum and was on the loose. In the end, letting Sue out was exactly what we needed to bring people in.