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Formica
"Do A 180"

RAN IN: United States

CLIENT
Formica Corporation

Bill Roush, Marketing Director

AGENCY
BBDO Minneapolis *Lead Agency

Brian Kroening, Executive Creative Director
Josh Simpson, SVP
Leslie Sipprell, Account Director
Erin Kerns, Account Supervisor


Proximity Minneapolis *Lead Agency

Ross Phernetton, Creative Director
Brook Lornston, Art Director
Margie Edwards, Media Director
Casey Quinn, Interactive Project Lead
Kelly Gothier, Art Director


PHD Minneapolis


SUMMARY

Formica North America had a breakthrough new laminate countertop requiring a breakthrough launch in a historically challenging remodel market. The "Do a 180" campaign introduced a solution-seeking target to Formica 180FX, the most realistic looking granite laminate on the market. A modest campaign budget was maximized with engaging off and online messaging that shifted peoples belief that exotic look of granite countertops were out of reach. Formica's 10 month sales goal was doubled in only five months and the luster of an iconic brand was restored.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Print, Guerrilla, Sweepstakes Promotion

Audience: Connect with a new audience,Launch or relaunch a brand/product,Build or change corporate image,Speak to women,Speak to brand influencers

Type: Business to Consumer

Classification: National

Language: English