Zappos Development, Inc.

Aaron Magness, Business Development and Marketing
Michelle Thomas, Brand Marketing Manager
Emily Olsen-Torch, Senior Brand Marketing Coordinator

Mullen *Lead Agency

Alex Leikikh, Managing Partner, Director of Account Service
Bruce Gold, SVP, Group Account Director
Mark Wenneker, Managing Partner, Executive Creative Director
Stephen Mietelski, SVP, Group Creative Director
Jamie Ferreira, SVP, Digital Creation
Laura Brockway, Senior Brand Planner
Julie Coulton, SVP, Director of Digital Media

By shining the light on the unique customer service culture of Zappos.com and bringing a powerful idea, "Happy People Making People Happy", to life, we differentiated the brand and changed consumer perceptions. Our campaign made consumers realize that Zappos.com was much more than an online shoe vendor. We fueled website visits (+40%), yielded a deeper sense of brand affinity (+25%), and most importantly, drove increased levels of non-shoe sales (+38%).