ComEd

Tabrina Davis, VP, ComEd Communications
Arlana Johnson, Advertsing Specialist
Jennifer Montague, Director of Marketing

Leo Burnett USA *Lead Agency

Sarah Paulsen, VP, Account Director
Jennifer Klopf, Account Supervisor
Anna Swarthout, Accout Executive
Susan Credle, Chief Creative Officer
Brian Shembeda, Creative Director
Avery Gross, Creative Director
Laurie Gustafson, Senior Producer

ComEd, Chicagoland's utility company, offers a program where they'll come haul away and recycle customers old refrigerators and pay them $25 on top of it. The Appliance Recycling Program is a fantastic resource that wasn't getting the attention it deserved. Our challenge: energize an idle program using a small budget. Our goals: increase brand favorability, program participation and maximize the small budget. Using the power of art, we sparked new conversations around an idle program. We generated a 6% increase in brand favorability and a 35% increase in program participation.