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Progressive Insurance
Superstore

RAN IN: United States

CLIENT
Progressive Insurance

James Crolley, Advertising Director

AGENCY
Arnold Worldwide *Lead Agency

Pete Favat, Chief Creative Officer
David Register, EVP, Group Creative Director
Sean McBride, Associate Creative Director, Copywriter
Josh Tetrault, Associate Creative Director, Art Director
Thomas Guerin, Managing Partner
Trevor Nardini, VP, Group Account Director
Valerie Bettini, VP, Management Supervisor
Karen Kenney, VP, Group Head Producer
Amy Mangianello, Management Supervisor


SUMMARY

Through the innovative and full integrated Superstore campaign Progressive showed consumers that a Better Way exists when shopping for new insurance. And with our charming, helpful and hysterical spokesperson Flo we've put a new face on the Progressive brand. We've increased brand awareness, key consideration drivers, new prospect growth and brand popularity. And we did all of that while competing against brands with larger customer bases or who were significantly outspending us in a category people would rather not think about. Now that's Progressive!

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Direct, Events, Consumer Involvement

Audience: Connect with a new audience,Build or change corporate image,Speak to men,Speak to women,Speak to brand influencers, Speak to boomers, Speak to Teens , Speak to Young Men,Speak to Young Women, Speak to Families,Speak to Mothers,Speak to Fathers

Type: Business to Consumer

Classification: National

Language: English