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Walgreens
Arm Yourself for the Ones You Love

RAN IN: United States

CLIENT
Walgreens

Kim Feil, Chief Marketing Officer
Cindy Donohoe, Pharmacy Marketing
Randy Roesner, Director, Pharmacy Marketing
Christopher Korwin, VP Innovation Marketing
Deborah Sabo, VP, Advertising Services

AGENCY
Arc Worldwide *Lead Agency

William Rosen, President, Chief Creative Officer
Leslie Meredith, SVP, Account Director
Jennifer Costigan, Account Supervisor
Michael D. Starcevich, Creative Director
Tom Barker, Creative Director


Starcom MediaVest Group *Lead Agency


Downtown Partners Chicago


Digitas


Gilmore Group


SUMMARY

How do you get busy moms to get a flu shot for herself when almost everything she does is for others? This was an important question for Walgreens to answer given that they are in the business of keeping people healthy. The answer: help moms see that getting a flu shot is less about doing something for herself as it is a way to protect loved ones. This simple, powerful idea increased awareness, created positive brand perceptions, and inspired 5.4 million people to get their flu shot in 5 weeks.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: TV, Interactive, Print, OOH, PR, Retail Experience

Audience: Build or change corporate image,Speak to women,Speak to Mothers

Type: Business to Consumer

Classification: National

Language: English