Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Atlanta Falcons
Rise Up!

RAN IN: United States

CLIENT
The Atlanta Falcons

Jim Smith, Chief Marketing Officer
Roddy White, Director of Event Marketing and Client Services

AGENCY
The Richards Group *Lead Agency

Chris Fedorczak, Brand Planning
Mike LaTour, Brand Creative
Heidi Lee, Brand Management
Doug Martin, Principal
Bill Milkereit, Brand Creative
Stan Richards, Principal
David Rowe, Brand Planning
Randyn Tenery, Brand Media


Click Here


SUMMARY

The Atlanta Falcons were in a pretty tough spot. The team lacked tradition and a winning history. Player scandals, allegiances to other teams, and lousy economic conditions didn't help. The Falcons needed a community uprising - and that's what they got. An authentic Southern soundtrack, Hollywood's biggest star, and two simple words set the tone. Now, local pride is at an all-time high, and the team has a distinct new identity. As a result we exceeded our season ticket sales goal by more than 200%.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Print, OOH, Direct

Audience: Connect with a new audience,Speak to men,Speak to women, Speak to boomers, Speak to Teens , Speak to Young Men,Speak to Young Women, Speak to Families

Type: Business to Consumer

Classification: Local

Language: English