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EOS
EOS - Reinventing Lip Balm

RAN IN: United States

CLIENT
EOS

Sherry Jhawar - VP, Mktg.

AGENCY
Juniper Park *Lead Agency

Jill Nykolitian - President, Partner
Terry Drummond - Executive Creative Director, Partner
Alan Madill - Executive Creative Director, Partner
Barry Quinn - Executive Creative Director, PartnerShelly-Ann Scott - Group Acct. Director


SUMMARY

This is a story of how a challenger brand was able to break through and gain traction in the uninteresting and uninvolving lip balm category. With a limited budget vs the rich multinationals that crowd the category, but an innovative and thoughtful design that women loved, the EOS Smooth Sphere lip balm was able to radically alter consumer perceptions about how appealing a lip balm can be. And along the way, create brand evangelists and ignite a groundswell of interest and recommendation for previously unknown brand.

CASE STUDY

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CASE VIDEO


Hero Medium: Other

Medium Featured On Video: Interactive, Print, Retail Experience, Packaging, Product Design, Consumer Involvement

Audience: Launch or relaunch a brand/product,Have a david take on a goliath,Speak to women

Type: Business to Consumer

Classification: National

Language: English