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United States Postal Service
A Simpler Way to Ship Holiday Campaign

RAN IN: United States

CLIENT
United States Postal Service

Joyce Carrier, Manager, Media Planning and Advertising
Gary Reblin, VP, Expedited Shipping
Greg Whiteman, Manager, Market Research

AGENCY
Campbell-Ewald *Lead Agency

Mark Bellissimo, Managing Director
Dave Lockwood, Group Solutions Planning Director
Greg Seraydarian, Account Director
Marcia Levenson, Creative Director
Kevin Pietsch, Group Media Director
Debbie Spencer, Management Supervisor
Bart Huthwaite, Director, Business Planning


SUMMARY

The U.S. Postal Service had an aggressive goal of increasing expedited package shipping revenue and volume during a holiday retail season weakened by a down economy. It reinvented the holiday gift shipping and returns process by convincing people to make advance ordering of Flat Rate Boxes a top priority, in order to make holiday shipping simpler. In doing so, the Postal Service was able to exceed volume and revenue goals by more than 65% and 120%, respectively, in the condensed holiday timeframe.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Direct: Mail and Email; Fufillment - Tip Sheet

Audience: Speak to women, Other

Type: Business to Consumer

Classification: National

Language: English